Looking Out - The Podcast: Ep. 5

In this very special episode, Joe and Drew revisit Drew’s interview with the father of micromobility, Horace Dediu.

This isn’t the first time this interview’s gone to air. You may have heard it first time around on Drew’s other podcast, The Next Billion Seconds, or on Horace’s own Micromobility podcast.

It is, however, the first time we’ve sat down to discuss the many implications of what Horace shares for automotive design and strategy.

If you want to cut to our analysis, fast forward to these points:

what does it mean for the industry to make a worse car, and where might we start? (starting at 24m 57s) how does looking down versus looking out change how we think about designing for automobility? (starting at 50m) and just how screwed are the economics of automobiles in a heavily urbanised future? (starting at 1h 14m 57s)

But of course, we’d love you to listen to the whole thing!

Show produced by Chris Frith

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Looking Out - The Podcast: Ep. 4

In this episode of Looking Out - The Podcast, Joe and Drew discuss:

BMW’s i Vision Dee, why some folk find her scary, and what she says about BMW’s future

Why is it that a lot of folk in the West find robots scary and a lot of folk in the East don’t?

It’s a story that goes way back: about 400 years in the West, and about a thousand years in the East.

It’s also the lens through which we unpick BMW’s virtual personal assistant, known as Dee, and her deep integration into their latest concept car.

Is the era of the Ultimate Driving Machine finally coming to an end? And is the Ultimate Entertainment Machine really what’s going to replace it?

(For a deeper dive on i Vision Dee, read Drew’s take here.)

Joe’s surprisingly normal Christmas run in an EV from Gothenburg to Leeds

Who’d have thought that Joe and his family would run out of range before his wife’s Polestar 2? But that’s precisely what happened on the family trip home for Christmas, as toilet breaks, driver swaps and snack stops intervened before the car ran out of charge.

Across the 3,227 kilometres, Joe learned that the factors limiting EV adoption in Europe are less to do with absolute range and the availability of chargers, and more to do with how people think about recharging versus refuelling.

It’s a mindset shift that we need to make if we’re to manage the compromises between vehicle cost, range, weight and safety. But, we wonder, when - and how - is the industry going to tackle that?

Why CES left us longing for a more systemic approach from the auto industry to the challenges we face

The Consumer Electronics Show is the most significant motor show — by a different name — on the global calendar. Suppliers and OEMs alike head there to share their take on the future of the car, and the future of mobility.

It’s quite ironic that they do so in isolated conference halls dispersed across an impossible-to-walk city in the middle of the desert. We reckon it speaks to a deep philosophical challenge that the automotive industry is facing: how do we better integrate our products and services in to existing sociocultural and economic systems, rather than imposing ourselves upon them?

Joe also gives a preview of an upcoming piece for Looking Out - The Newsletter about the Tesla Semi, and Drew wonders what Apple’s struggles in China might mean for the automotive industry.

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Looking Out - The Podcast: Ep. 3

In this episode of Looking Out - The Podcast, we discuss:

The success of Hyundai design and how — to the surprise of many — Hyundai, Kia, and Genesis are becoming aspirational brands.

Sure, Peter Schreyer and his acolytes from VW, Bentley and Lamborghini have had a massive impact.

But we’re also seeing the fruit born form seeds sown much earlier, with Giorgetto Giugiaro’s delightful Pony Coupe concept recently reimagined as the N Vision 74.

For us, the South Korean brands have become some of the standard bearers of genuinely interesting, aspirational design.

The implications of Apple demoting design and how this could affect other companies.

People often talk about the magic pairing that was Steve Jobs (the visionary) and Jony Ive (the designer), but without Tim Cook (the executor), Apple wouldn’t be anything like the success it is today.

But with Jobs and Ive now long gone, and continued churn in the design ranks, there’s been precious little genuinely new — or deeply good — stuff for Tim to ship.

Nonetheless, Apple’s cash pile keeps growing. As Marco Arment, famed independent Apple developer said on Twitter:

Tim Cook is a good business person, Tim Cook does not have good taste. We all want this to not be true, but we know that it is.

The impact on how design is valued at other companies, now that Apple’s growing ever fatter on past successes, could be far reaching.

What’s to become of the small car market as Volkswagen struggles to produce EV’s cheaply and the potential of other transportation methods such as e-bikes.

It’s a recurring theme for us, if only because the impacts of European manufacturers scaling back or terminating their small car programmes has such wide-ranging implications.

Fewer people will be able to afford their cars, which means factories will be producing less of them, which means OEMs will be employing fewer people. The societal consequences are hard to ignore.

The Chinese manufacturers, however, have no such problems and are preparing an onslaught of affordable, class-competitive EVs. And, of course, micromobility is bound to play a role.

The social capital of Mercedes’ new performance upgrade subscription and how that might determine its success.

Why social capital? Because — if we take a lesson from the growth of social networks — the ease with which something allows us accrue social capital or, in simpler terms, to look good in front of our peers, will determine how willing we are to pay for said thing.

Mercedes’ $100/month upgrade for the EQS, EQE, and EQS SUV doesn’t make the car hugely faster, nor can you tell that it’s fitted, so: no social capital.

Drew reckons it’s going to be a tough sell.

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Looking Out - The Podcast: Ep. 2

That’s right, folks! It’s time for another auditory deep dive in to the most popular topics from Looking Out #27.

In this show, we explore:

the EV charging clustercuss,
why a car costs more than your house,
and cars in the cloud.

We also share some thoughts on the end of the age of abundance, and the emergence of AI art.

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Looking Out - The Podcast: Ep. 1

The first ever Looking Out Podcast!

Joe and Drew offer you an auditory deep dive in to the most popular topics from Looking Out #26.

In this show, we:

cast a critical eye on Apple’s expanded CarPlay offer,
explore some of the challenges facing shared micromobility in Europe,
delight in the importance of getting a car name just right, exploring the legacy of the man who’s created some of the most iconic names in the industry.

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